About Us
Combating misinformation through evidence-based journalism and rigorous fact-checking.
Trusted Care, Compassionate Service
At The Factual Analysis, we are dedicated to combating misinformation and fostering media literacy in Pakistan. As the country's leading fact-checking platform, our mission is to provide evidence-based, impartial analysis of news, claims, and public discourse.
We aim to empower Pakistani citizens with accurate information to make informed decisions, particularly in a media landscape often clouded by rumors, viral misinformation, and polarized narratives. By focusing on local and regional issues, we strive to bridge the gap between truth and perception, ensuring transparency and accountability in public conversations.
Meet Our Team of Journalists, Researchers and Truth-Seekers
The Factual Analysis was founded by a team of passionate journalists and researchers committed to upholding journalistic integrity and factual reporting.
Tehseen Qasim
Researcher
With over 3 years of experience in journalism, he has worked with leading Pakistani news outlets, specializing in political reporting and source verification. He is also an MPhil Scholar at the National Defence University, Islamabad.
Naeem Murad
Researcher
With over 3 years of experience in Research writing, Naeem has worked with leading Pakistani organizations. He studied MPhil IR at the National Defence University, Islamabad.
Hanzla Hussain Gul
Researcher
A seasoned digital media professional who ensures our fact-checks are accessible and engaging. He studies Strategic Studies at the National Defence University, Islamabad.
Faheem Sajjad
Content Strategist
Works on crafting impactful narratives and outreach strategies.
Our Commitment to Transparency
The Factual Analysis is an independent, self-funded initiative with no ties to political parties, corporations, or external agendas. We disclose all sources and methods in our work to build trust with our audience. If we make an error, we commit to issuing public corrections within 24 hours, with a clear explanation of the mistake and updated findings.
10+
Expert journalists and researchers worldwide.
Our Methodology
We adhere to a transparent and systematic fact-checking process inspired by global standards, such as those set by the International Fact-Checking Network (IFCN).
Claim Selection
We prioritize viral claims, public statements, or trending topics in Pakistan, identified through social media monitoring, user submissions, and news analysis.
Source Verification
Cross-reference claims with primary sources including government documents, official statements, eyewitness accounts, and reputable media archives.
Evidence Analysis
Each fact-check evaluates accuracy, context, and intent, assigning clear verdicts: True, False, Misleading, or Partially True.
Transparency
Detailed 'How We Verified' sections with all sources, hyperlinks, and screenshots for complete public scrutiny.
Neutrality
Strict impartiality with no political affiliations, focusing solely on facts and evidence-based analysis.
Have any Questions?
We prioritize viral claims, public statements, and trending topics that have the potential to mislead large audiences in Pakistan. Our team monitors social media, news outlets, and user submissions to identify the most pressing claims.
Our fact-checking process relies on primary and credible sources, including government records, official statements, subject experts, reputable media archives, and publicly available data. Each source is transparently cited for public scrutiny.
We strictly avoid political or organizational affiliations. Our focus is solely on facts and evidence-based analysis, ensuring impartiality and transparency in every fact-check we publish.
Yes. We encourage readers to share suspicious claims or viral content with us through our website or social media channels. Submitted claims are reviewed by our editorial team and prioritized based on relevance and potential impact.
Every fact-check includes a detailed 'How We Verified' section with sources, data, and evidence used in our analysis. This transparency allows readers to verify our work independently and fosters accountability in our reporting.
Contact Us
Have questions, feedback, or a story to share? Reach us at thefactualanalysis@gmail.com or via our social media channels. Together, let's build a more informed Pakistan.